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Research papers

Processing the meaning of stimuli in the absence of stimulus-identification

Because perception is important in the field of advertising, some perceptual phenomena and theoretical insights are discussed, since several misconceptions, mysticisms and controversies seem to exist with regard to 'subliminal perception' and the...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Author: Mark J. A. Zoon
June 15, 1984
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Citation

Zoon, M. J. (1984a, June 15). Processing the meaning of stimuli in the absence of stimulus-identification. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/processing-the-meaning-of-stimuli-in-the-absence-of-stimulus-identification